You didn’t get into coaching just to win. You’re here for something deeper. To shape lives. To build people. To make the kind of impact that shows up years later... Off the field, out of the spotlight, when no one’s keeping score. But in today’s coaching culture, that purpose gets buried. Under pressure. Under noise. Under a system that values winning over long-term development. And if you’ve felt that tension—you’re not alone. That’s why I created the Becoming the Developer Coach Mindlab....